As Richard Branson proved, time and again, it takes an industry outsider (almost always) to truly innovate and create a genuinely different offering.
One of the current recruitment sector innovators is 22 year old Genevieve George a Gen Y entrepreneur with no recruitment experience (other than as a job seeker) who has established OneShift, a short term job networking site, as its name suggests.
BRW ran a story on her two week ago which stated that, less than 12 months after commencing, OneShift has 20 staff, 135,000 job seekers registered and about 3000 business entities including Rockpool restaurant, Hungry Jack's and Dial a Dump. Approximately 2400 ‘shifts' are filled each month.
As BRW goes on to say:
‘Applicants upload details including their skills, education level, photos and videos. There are also personality profile questions. On the other end, employers post jobs and requirements. They are then matched to each other, with the employer finally paying $22 to connect to three people. Interviews can be conducted using a video-chat feature.
The site also has a dynamic calendar so a traveller can fill in his or her future location and availability, and be matched to short-term work along the way. Employers give the employees a star rating based on how well they did the job.
George says the site has evolved into part-time work and maternity-leave jobs, and is working towards permanent shifts.'
In a similar profile earlier this year StartUpSmart noted that OneShift was exploring venture capital investor options with a view to raising up to $30 million to fund its desired expansion into New Zealand and south-east Asia.
If you think this is probably another fly-by-night operation, think again.
Genevieve George's father, and OneShift's executive chairman, is Philip George, who nine years ago sold the family business, Mrs Crocket's Kitchen, for a reported $110 million.